Brand identity movie
for both® shanghai, CN.
The movie is a first encounter
with the both® brand in which
a link is made between east
and west. Themes are: Connecting,
Silk route, Venice and Suzhou.

Concept & art direction by saf~
production saf~ i.c.w. C. de Koning
lyrics by saf~ - music by Roe Music
camera & editing by deepthoughtproductions
styling by Dineke van den Heuvel
photography by Sjoerd de Wit.